Built in-house

AI systems

The right email, at the right time, and then it stops.

Timed email sequences that follow up with people who haven’t answered or haven’t bought yet. They stop when they should, check for abuse and handle unsubscribes. The same tools send appointment reminders.

Why follow-up gets dropped

Most people don’t say no. They just never hear from you again.

01

You meant to write back

Someone showed interest last week. The day got busy and the thread went quiet.

02

Follow-up that never stops

The opposite problem: someone already bought or replied, and they keep getting emails. That damages your name.

03

Empty appointments

People forget. Without a reminder, a booked hour can end up empty.

Timing, rules and a clean exit

You decide who gets what and when. The rules decide when it stops.

  • A new sign-up or inquiry
  • A booking
  • Your messages
  • Your stop rules
Reminders and follow-up
  • Emails sent at the right time
  • Appointment reminders
  • Unsubscribes honoured at once
  • A simple report

How a sequence runs

Follow one person from the first email to the end of the sequence.

  1. 1

    A short sequence goes out

    A few emails on set days. Each one is short and says one thing.

  2. 2

    It stops when it should

    If the person replies, buys or asks to stop, the sequence ends and nobody gets another email by mistake.

  3. 3

    Reminders keep appointments full

    A reminder goes out before the appointment, with an easy way to confirm or move it. The goal is fewer no-shows. We can’t promise a result.

  4. 4

    You see what happened

    A plain report of what was sent, who replied and who stopped.

Done with care

Rules that protect your name.

Email follow-up has rules, and a careless sequence can hurt your reputation. We build the guardrails in from the start.

  • Stop rules: replies, purchases and requests to stop end the sequence
  • Abuse checks before anything goes out
  • Unsubscribes honoured immediately
  • Your real name and contact details on every email
A real example, described fairly

What we saw, and what we can’t say.

We built and ran this kind of sequence in-house at a subscription business our founder operated. About 15–19% of trials became paid within 30 days. We can’t say the emails caused that. Many people bought before the later emails went out, and only about 16% of conversions tie to a specific email.

  • A real figure, from our own business, not a client
  • Not a promise for your business
  • Your report will show your own numbers, described the same way

Small parts, turning together.

Each piece does one job well. Connected, they keep working while your team does something else.

Your project, step by step

A typical project. We size it with you after a short call.

  1. Step 1

    Map

    Who needs follow-up, when, and what should stop it.

  2. Step 2

    Write

    Short messages in French and English, which you approve.

  3. Step 3

    Test

    We run the sequence on test contacts, including the stop rules.

  4. Every month

    Report and adjust

    What was sent, who replied and what we change.

What you get

  • Timed email sequences in French and English
  • Stop rules and abuse checks
  • Unsubscribe handling
  • Appointment reminders
  • A simple monthly report

What we need from you

  • A short call about who needs follow-up
  • Your approval on every message
  • Your name, company and a working postal address
  • Someone to answer the replies

What it won’t do

  • It doesn’t promise more sales or fewer no-shows
  • It doesn’t keep emailing someone who replied, bought or asked to stop
  • It doesn’t send to people who unsubscribed
  • It doesn’t send anything you haven’t approved
Built in-house: Built and run in-house at a subscription business our founder operated. Name not shared.

Questions

What it costs

From CAD 1,200, plus a monthly fee if we run it.

Quoted after a short call, once we know who needs follow-up and how many messages.

How pricing works
Did the emails cause the 15–19%?

We can’t say that. About 15–19% of trials became paid within 30 days, but many people bought before the later emails went out, and only about 16% of conversions tie to a specific email.

Is this a client’s result?

No. It comes from a subscription business our founder operated in-house. It isn’t client work.

How does it know when to stop?

You set the rules with us. A reply, a purchase or a request to stop ends the sequence.

What happens when someone unsubscribes?

It’s honoured right away, and that person isn’t emailed again.

Can it send appointment reminders?

Yes. A reminder goes out before the appointment with an easy way to confirm or move it. We aim for fewer no-shows, but we can’t promise a result.

What does it cost?

It’s quoted after a short call, because it depends on the number of sequences and messages.

Who did you mean to follow up with?

A clear answer within 2 business days: we can build it, partly, or not a fit.