AutoLabora
Data
Know where each order really comes from.
Most businesses guess which ads and sources bring customers. Source tracking records where each order comes from, then checks that record against your payments. The check shows what you’re missing, and that honesty is the point.
What it costs to guess
Without a record, every marketing decision rests on a feeling.
You don’t know which spend works
Money goes to ads, partners and content, and nobody can say which one brought the last ten customers.
Each tool tells a different story
Every platform takes credit for the same sale. Added together, the numbers are bigger than your real sales.
The unknown gets quietly ignored
Orders with no known source disappear from reports, so the picture looks cleaner than it is.
From a click to a checked record
Each order gets a source when it comes in. Then the record is compared with what was actually paid.
- Where the visitor came from
- The order they placed
- The payment received
- Your own notes on special cases
Source tracking- A source for each order
- A check against payments
- The gaps, listed plainly
- A report you can act on
How it reads
Scroll through the kind of report it produces. The data shown is made up.
- 1
Each order is recorded with its source
When someone buys, the order is saved with where they came from, so the answer exists when you need it.
- 2
You see the split, including the unknown
A simple view of sources, with the unknown share kept on screen rather than hidden.
- 3
It’s checked against payments
The record is compared with what was actually paid, which is how missing orders get found.
It shows what it can’t see.
Tracking is never complete. People use different devices, block scripts or switch tools before they buy. We report the share that’s known and the share that isn’t, so you don’t make decisions on a number that looks better than it is.
- The unknown share is always shown
- Results are checked against real payments
- Plain wording on what the numbers can and can’t tell you
- No credit given to a source without evidence
A system we built and ran ourselves.
We built this for a subscription business our founder operated, and ran it there. It wasn’t client work. We learned what breaks, and we’d build yours with that in mind.
- Recorded at the moment of the order
- Reconciled against payments to find gaps
- Reports in percentages, not guesses
- Adapted to the way your business sells
See what’s growing. See what’s broken.
When your numbers and systems sit in one place, you notice both in time to do something about it.
Your project, step by step
A typical project. We size it with you after a short call.
- Step 1
Map the journey
How customers find you and how they order, as it works today.
- Step 2
Start recording
We set up the record so each order is saved with its source.
- Step 3
Check against payments
We compare the record with what was paid, and list any gaps.
- Step 4
Report and refine
A report you can read, and fixes for the gaps we find.
What you get
- A record of where each order comes from
- A check of that record against your payments
- The unknown share, shown plainly
- A report in plain language
- Fixes for the gaps we find
- Support after launch
What we need from you
- Access to your order and payment records
- A description of how customers find you
- Someone who can approve changes to your site or checkout
- Patience: the first weeks show the gaps before they show the answers
What it won’t do
- We don’t promise more sales. We promise a clearer picture
- It won’t see every order’s source, and we won’t pretend it does
- We won’t give credit to a source without evidence
Questions
What it costs
From CAD 1,800, plus a monthly fee if we run it.
Quoted after a short call. The price depends on how customers order, how many places the data has to be gathered from and how much checking against payments you need.
How pricing worksHow complete is the tracking?
In the in-house version, about 8 in 10 of the orders it processed had a known source. But about a third of paid orders never reached it, a gap we only found by checking it against payments. Overall, that’s about 6 in 10 orders with a known source.
Why share the gap?
Because a report that hides it would mislead you. Knowing that 4 in 10 orders have no known source tells you how far to trust the rest.
Did you build this for a client?
No. We built it for a subscription business our founder operated, and ran it there. It wasn’t client work, and the business name isn’t shared.
Will it raise my sales?
We don’t promise that. It shows where orders come from, and you decide what to do with it.
Does it work with my ads and website?
Often, yes. We look at how your customers order and tell you on the call what can be tracked and what can’t.
Can I see an example?
On a call, yes. The in-house system stays private, so we walk you through how yours would work using sample data.
Where do you think your customers come from?
A clear answer within 2 business days: we can build it, partly, or not a fit.